Since debuting on Rhymesayers Entertainment in 2015, Prof worked tirelessly to build upon his already impressive foundation. His first two releases, Liability (2015) and Pookie Baby (2018) were well-received, debuting at #19 and #8 respectively on Billboard’s Current Hip-Hop/R&B Albums charts. During that time, he was also headlining and selling out his annual 4,000-plus capacity Prof Outdoors concerts, releasing numerous music videos tallying views in the millions, and turning fresh eyes into fans with show-stopping live performances at festivals like Soundset. His imaginative artistry revealed his numerous talents as a rapper, singer, performer, actor, visual artist and more. Although it was Prof’s energy and persona that grabbed the audience’s attention, it was his artistic range that held onto it.
Today, PROF kicks in the door with his new video, "Cousins" (feat. Cashinova). The new visuals showcase a series of vignettes where PROF appears to repeatedly re-awaken in a string of comically outlandish scenarios.